How To Write Title Tags For SEO: 5 Best Practices
However much easy the phrase ‘title tags’ may sound, it is not such a straightforward affair. Many may overlook title tags, but the truth is adding title tag is sure to enhance the SEO value of your site. Don’t know how to use it? Here, the Ranker Zone has provided a brief guide on title tag.
What Is A Title Tags?
Also known as page titles, title tag are clickable titles belonging to the web page and show up on the Google search engine page results. To input a title tag, your format should be this:
<head> <br/> <title> This is my title </title> <br/> </head> <br/> <br/> <br/>
If you are using WordPress, setting title tag is comparatively easy as they are set from beforehand. Make sure to use 60 characters for your SEO titles, as Google can only display 60-70 characters in the search results. The clearer the title tag, the better it is for your website as it helps visitors read and understand well.
A Quick Guide To Title Tag Rules (And Etiquette)
If your title tag is more than 60 characters, Google starts cutting off the rest. This process is known as title tag truncation. So, the professionals of Rankers Zone ask you to keep the title within 60 characters. Secondly, when it comes to title tags, make sure that all the characters in the tag are not in capital letters. Finally, you will never come across any title tag in all-caps on the first page of the search results. Here, Ranker Zone recommends you to use either sentence case or title case.
Where Do Title Tags Or Page Titles Appear?
Besides your website, the title tags appear in three distinct places. They are:
- Browser tab – to give visitors an idea about the content of your page
- Search engine results page – to attract visitors and make them click on it
- External websites – to describe the content vividly
As you can see, the primary purpose behind using title tags is to make your website visible to your target market to generate more traffic to your site.
SEO Mistakes In Page Titles
A study on SEO issues proved that the problem with title tags is the third most recurrent issue for on-site SEO. Researchers found three dominant problems persistent in the title tags. They are as follows:
- If the title is too long, it will not be displayed on the search engine results page.
- If the title is too short, search engine bots do not get adequate information to understand the page’s contents.
- In duplicate titles, the search engine gets confused about which one to rank and ultimately leads to a low ranking for both pages.
How To Optimize Your Titles For Search Engines?
To optimize your titles for search engines, here are five steps that you can follow:
- Every page should have unique titles
Duplicate title tags do not count. Your title tag should reflect the contents of your website.
- Consider the length of the title
As has been mentioned above, aim to use not more than 60 characters in the title tags.
- Use target keywords judiciously
Since Google determines the page’s contents by looking at the contents of the title tags, use the primary keyword in the title.
- Describe the content of the page
If visitors notice what they are looking for, they are sure to click on your site.
- Brief the content
Since you have limited space, utilize it to the fullest. Make the title attractive by adding an adjective in front of the keyword.
Adding title tags is not a complex process. With only a little bit more effort and time, you can achieve desired traffic and visibility on your website.