What is anchor text? A guide to creating and optimizing your website
Anchor text is a prominent part of a website, which receives a link that takes the user to another page or another part of the same page. It facilitates navigation within the site and contextualizes the visitor about what he will find on the next page.
Generally, we find anchor text highlighted from the rest of the content, either with another colour, underlined, or both highlighted (coloured and underlined).
Best practices for creating anchor texts
Anchor texts serve to help website visitors discover more relevant content. Therefore, they should be used strategically, without visually overwhelming your content.
See other tips on how to apply anchor text on your website and blog:
- Avoid using generic words
These are the famous “click here” and “read more”. This type of anchor text does not help the user or search engines to know what the landing page is about.
- Use short sentences
The more words used in the anchor text, the more difficult it will be for search engines to understand what it is about. So be concise. Always try to make links in short and direct texts.
- Avoid using the same anchor text for different pages
If you’ve read How to Avoid Keyword Cannibalization, you know that every page on your site must be optimized for a single term. If two or more pages try to position themselves for the same word, they end up competing with each other and hampering your online performance.
Well, using the same anchor text for multiple pages can also hurt your performance, as Google won’t know which one is most relevant for that term.
When linking to external sites, avoid exact matching
Anchor texts are also used when referring to external pages. Therefore, it is necessary to be careful in the way they are made.
If you don’t want to transfer your authority to other sites, avoid using exact match keywords, especially if you’re a potential competitor. This makes the other page more relevant.
Whenever possible, mention the brand and link over the company name. That way you don’t harm your SEO performance and contribute to your visitors’ experience.
Anchor text is an indicator for the user to click on it and find a page capable of better explaining other concepts related to the content they are reading. For search engines, anchor text helps to understand the structure of the site and find relevant pages for indexing.
So if you want something essential for your site to be well ranked, hire the best Houston SEO consultant from Ranker Zone. They do accurate research and figure out the best way of online reputation.