What is the relationship of website images with SEO?
When we talk about SEO, one of the main points to be analyzed on a website is website images. Do you know how to perform a good optimization of your company’s website images?
Why optimize the website images?
One of the most important point strategy is the images, because an efficient image optimization work is capable of:
- Drastically reduce page load times
- Rank your website’s images in search engine image search
- Be a differentiating factor that can influence the positioning of the site against the competition.
When you do the correct optimization of the website’s images, it makes them lighter and much less time to load. So, this is critical for Google as it directly impacts the user experience.
After all, nobody likes to open a page on a website and have to wait an eternity until all the images are displayed, right?
In addition, when we do this optimization, it is possible to rank the figure in question in the search for Google images, which can generate new organic accesses through image search.
Another important point is that, when it comes to organic positioning, sites are directly competing for the best positions, with the term searched by the user. Therefore, Google analyses the entire site and checks whether the best practices have been implemented.
How to optimize images?
- File name
The image optimization process takes place before the image is uploaded to the site, many people place random names on the images, for example: image1.png or img2.jpeg, and one of the best practices we recommend is to rename the image with terms relevant to your business, and the page where the image will be inserted.
So, based on that, an example of a name that we can put in the case of a virtual store that sells PlayStation 4 controllers might be controller-ps4.png.
- File extension
The type of image file chosen is also essential for the site’s images to be optimized, this because .jpeg and .png files are not recommended by Google, since they are harmful files for page loading, making the site slower.
As an alternative, we recommend using state-of-the-art image formats such as WebP and Jpeg2000, images with these formats load faster, improving overall page load time, and improving user experience.
Now, hire the best SEO Charleston SC Company from Ranker Zone, then implement all the tips and techniques we’ve talked about throughout this article in your website images, so this will help you stand out from the competition and bring many benefits to your business. They ensure that your website never faces any issues with device compatibility or speed.